Business Model Canvas

Zoals jullie wellicht weten ben ik gestart met mijn eigen bedrijf. Het BMC is een manier om de voorwaarden voor een bedrijf te onderzoeken. Ik ben gestart met een MOOC – een massive online course – bij in dit geval UDACITY. How to build A startup bestaat uit een 8 tal lessen met video en grafische ondersteuning. Wat mij betreft een aanrader: gratis maar niet voor niets …

Het BMC bestaat uit een negental aandachtsgebieden waarop je je eigen hypotheses kunt plakken middels geeltjes.

 De inzichten / hypotheses moeten stap voor stap en in samenspraak met de stakeholders worden omgezet in feiten. Ik heb het bestandje gemaakt in TouchDraw. De eerste sessie met geeltjes ziet er als volgt uit.

 Zoals je ziet is er nog een lange weg te gaan. maar dit BMC kan ook gewoon als praatplaat worden gebruikt en via verschillende iteraties verbeterd worden. Als het de moeite waard is zal ik volgende versies ook laten zien.

 Wat zijn jouw ervaringen met BMC?

Volg je ook MOOC’s? Ben benieuwd baar je commentaar.


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The Business Model Canvas



Channels

Through which Channels do our Customer Segments want to be reached?

How are we reaching them now?

How are our Channels integrated?

Which ones work best?

Which ones are most cost-efficient?

How are we integrating them with customer routines?

channel phases

1. Awareness

How do we raise awareness about our company’s products and services?

2. Evaluation

How do we help customers evaluate our organization’s Value Proposition?

3. Purchase

How do we allow customers to purchase specific products and services?

4. Delivery

How do we deliver a Value Proposition to customers?

5. After sales

How do we provide post-purchase customer support?


Key Partners

Who are our Key Partners?

Who are our key suppliers?

Which Key Resources are we acquairing from partners?

Which Key Activities do partners perform?

motivations for partnerships

Optimization and economy

Reduction of risk and uncertainty

Acquisition of particular resources and activities


Key Activities

What Key Activities do our Value Propositions require?

Our Distribution Channels?

Customer Relationships?

Revenue streams?

CATERGORIES

Production

Problem Solving

Platform/Network


Value Propositions

What value do we deliver to the customer?

Which one of our customer’s problems are we

helping to solve?

What bundles of products and services are we

offering to each Customer Segment?

Which customer needs are we satisfying?

characteristics

Newness

Performance

Customization

“Getting the Job Done”

Design

Brand/Status

Price

Cost Reduction

Risk Reduction

Accessibility

Convenience/Usability


Customer Segments

What type of relationship does each of our

Customer Segments expect us to establish

and maintain with them?

Which ones have we established?

How are they integrated with the rest of our

business model?

How costly are they?

examples

Personal assistance

Dedicated Personal Assistance

Self-Service

Automated Services

Communities

Co-creation


Key Resources

What Key Resources do our Value Propositions require?

Our Distribution Channels? Customer Relationships?

Revenue Streams?

types of resources

Physical

Intellectual (brand patents, copyrights, data)

Human

Financial


Cost Structure

What are the most important costs inherent in our business model?

Which Key Resources are most expensive?

Which Key Activities are most expensive?

is your business more

Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)

Value Driven (focused on value creation, premium value proposition)

sample characteristics

Fixed Costs (salaries, rents, utilities)

Variable costs

Economies of scale

Economies of scope


Customer Relationships

For whom are we creating value?

Who are our most important customers?

Mass Market

Niche Market

Segmented

Diversified

Multi-sided Platform


Revenue Streams

For what value are our customers really willing to pay?

For what do they currently pay?

How are they currently paying?

How would they prefer to pay?

How much does each Revenue Stream contribute to overall revenues?

types

Asset sale

Usage fee

Subscription Fees

Lending/Renting/Leasing

Licensing

Brokerage fees

Advertising

fixed pricing

List Price

Product feature dependent

Customer segment

dependent

Volume dependent

dynamic pricing

Negotiation (bargaining)

Yield Management

Real-time-Market


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